After 15+ years building for the web - from enterprise platforms to scrappy startups - I noticed a pattern. Businesses kept paying for tools that almost worked. Spreadsheets filled the gaps. Staff did the same task forty times a week because two systems wouldn't talk to each other.
So I stopped building features and started fixing operations. I map how a business actually runs, find where time and money leak out, then build the thing that plugs the hole. Sometimes that's a Shopify theme. Sometimes it's a custom dashboard. Usually it's an integration nobody thought was possible.
I'm not an agency. There's no account manager between us. When you hire me, you get me - on the call, in the code, and accountable for the outcome.